We recognise that not all ideas, concepts or proposals are viable, nor should every project be pursued. Product development, invention design and commercialisation inherently involve significant time commitments, financial investment and strategic risk. Accordingly, we adopt a selective, responsible and risk-aware approach to the acceptance of projects.

 

We do not operate on a volume-driven or indiscriminate engagement model. Unlike other organisations that accept all projects irrespective of merit or feasibility, our business model is founded on the quality, viability and genuine commercial potential of the projects we support. Project acceptance decisions are therefore made with due care, professional judgment and commercial diligence.

 

COMMITMENT TO RESPONSIBLE PROJECT SELECTION

 

We commit our time, expertise and resources exclusively to projects that demonstrate a strong and credible likelihood of success. This approach is intended to protect clients from unnecessary expenditure, unrealistic expectations and avoidable commercial, technical or financial risks, while ensuring that we maintain consistently high professional and ethical standards across all services provided. Only where a project satisfies our defined assessment criteria and where progression is deemed reasonable, proportionate and commercially justifiable, will we recommend that the project proceed to the next stage of development.

 

MULTI-STEPPED PRE-SERVICE ASSESSMENT PROCESS

 

Prior to the provision of any formal design, development, prototyping, invention or commercialisation services, each project is subject to a structured and comprehensive pre-service commercial review. This review includes, but is not limited to, an initial screening of the idea or concept and a definition of scope in order to establish the project’s objectives, parameters and anticipated deliverables. Technical feasibility and design complexity is assessed to determine whether the project can be executed effectively within practical, operational and manufacturing constraints. Market relevance and competitive positioning are also evaluated to establish whether the proposed concept addresses a genuine market need and whether it can be realistically positioned within its intended commercial environment. Threats and risks are also identified and analysed across technical, commercial, financial and intellectual property domains.

 

Budgets, timescales and anticipated commercial outcomes are assessed to ensure the project is achievable and sustainable. Client compatibility and alignment with the client’s best interests are also considered, to confirm that proceeding is appropriate and consistent with our professional standards and obligations.

 

ACTING IN THE CLIENT’S BEST INTERESTS

 

Following our commercial review, should we determine the project and its pursuance is unviable or presents disproportionate or unacceptable risk, we shall communicate this conclusion clearly, honestly and professionally  - which may result in advising against proceeding with the project, recommending postponement or suggesting alternative approaches where appropriate. We consider transparency and candour essential to responsible professional practice and believe accepting projects lacking viability or readiness serves no long-term interests of either party.

 

CONDITIONS FOR OFFERING SERVICES

 

The decision to offer services remains at our sole discretion and is contingent upon the outcome of the commercial review i.e we are satisfied the project is viable or has a credible and demonstrable path to viability, all material risks have been identified and are proportionate and that the proposed development aligns with objectives, resources and constraints.

 

IMPORTANCE OF THIS POLICY

 

This policy exists to prevent investment in projects with a low likelihood of success and safeguard our professional reputation and standards - by applying a selective and disciplined approach to project acceptance, we ensure that where engagement does occur, it is undertaken with full commitment, professional diligence and the objective of achieving the strongest possible outcome.