DELIVERING SMART USABILITY AND EVOCATIVE FORMS USING PROVEN PROCESSES, FROM STRATEGIC IDEATION TO PRODUCTION REALISATION
Partnerships
We build lasting relationships based on trust, transparency and open exchange at every stage of the design process, from crafting a tailored brief, collaborating in research to creating a development workshop. Our approach to client partnerships is the platform on which our proven design process rests.
Our Product Design and Development Process
At Intagraf, we follow a structured and transparent process to ensure that every project is executed with precision and creativity. Our approach is designed to bring your ideas to life while prioritising quality and innovation
Our process begins with a comprehensive discovery phase, where we aim to understand your vision and objectives:
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Client Consultation: We engage with you to discuss your ideas, goals, and challenges.
At Intagraf, we follow a structured and transparent process to ensure that every project is executed with precision and creativity. Our approach is designed to bring your ideas to life while prioritising quality and innovation
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Market Analysis: We conduct thorough research to identify market trends, target audiences, and potential opportunities
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Competitive Analysis: Evaluating competitors to position your product effectively in the market.
2. Concept Development
Once we have a clear understanding of your vision, we move into the concept development phase, which includes:
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Brainstorming Sessions: Collaborating with our team to generate innovative ideas and solutions
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Sketching & Ideation: Creating initial sketches and design concepts based on the insights gathered
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3D CAD Modelling: Developing detailed 3D models that provide a realistic visualisation of the product
3. Prototyping & Testing
Prototyping is a critical step in our approach. We focus on.
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Rapid Prototyping: Utilising advanced techniques such as 3D printing to create functional prototypes quickly
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User Testing: Conducting testing with real users to gather feedback and identify areas for improvement
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Iterative Refinement: Making adjustments to the design based on feedback to ensure the best possible product
4. Design Finalisation
After refining the prototype, we finalise the design by:
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Material Selection: Advising on the best materials for production that align with your vision and budget.
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Manufacturing Planning: Collaborating with manufacturers to ensure a smooth transition from design to production
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Packaging Design: Developing packaging solutions that protect the product and enhance its market appeal
5. Production & Launch
Once the design is complete, we assist you through the production phase, which includes:
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Production Oversight: Ensuring that the manufacturing process adheres to quality standards and timelines
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Quality Control: Conducting thorough inspections to ensure that the final product meets all specifications
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Launch Support: Collaborating with your marketing team to develop strategies for a successful product launch
6. Post-Launch Evaluation
Our commitment doesn’t end at launch. We offer post-launch support, including:
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Feedback Collection: Gathering user feedback to assess product performance and satisfaction
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Continuous Improvement: Identifying areas for future enhancements based on user insights
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Ongoing Support: Providing assistance as your product evolves and grows in the market
Why Our Process Works
Our structured process combines creativity with a focus on quality and innovation, ensuring that every project is completed to the highest standards. We prioritize communication and collaboration with our clients, fostering strong partnerships to achieve exceptional results.
Ready to Start Your Journey
If you're ready to turn your product ideas into reality, contact us today to learn more about our process and how we can support you in your product development journey
PARTNERSHIPS
We build lasting client partnerships founded on trust, transparency and open communication at every stage of the product design and development process.
From creating a tailored project brief and carrying out in-depth research, to running focused design and development workshops, we work closely with our clients to ensure clarity, alignment and shared objectives throughout.
This collaborative approach creates a stable platform for our proven design process, enabling better decision-making, stronger teamwork and more predictable outcomes. By working as an extension of our clients’ teams, we reduce risk, improve focus and consistently deliver successful, commercially effective products.
TOOLBOX
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COLLABORATIVE BRIEF CREATION
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BRAND IMMERSION
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BRAINSTORMING
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APPROVALS
DISCOVER
At the outset of every project, we conduct in-depth research to understand and define the human behaviours, needs and mindsets that drive meaningful insight.
Our research capability is multi-layered, combining ethnographic methods such as user interviews and collaborative workshops with analysis of global micro and macro trends. We also explore the leading edge of material innovation and technological possibility to ensure opportunities are both desirable and feasible.
Throughout this phase, our research team works hand-in-hand with our product design and development specialists, transforming insight into clear direction and turning opportunity into focused, commercially relevant product concepts.
TOOLBOX
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ETHNOGRAPHIC RESEARCH
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MARKET BENCHMARKING - COMPETITOR ANALYSIS
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TREND RESEARCH
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TECHNOLOGY ROADMAP
DEFINE
Driven by the opportunities uncovered during the research phase, our product design team defines a clear project vision aligned with our partners’ values, goals and commercial ambitions.
Using sketching, UI/UX scenarios, conceptual CAD and physical maquette models, we explore ideas, test assumptions and shape direction. This process generates a series of compelling concept narratives built around new formats, functionality and user experiences.
From this, we develop an intelligent, coherent design language and a focused commercial strategy that guides the project forward - ensuring creativity, usability, manufacturability and market positioning are aligned from the very beginning.
TOOLBOX
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FUNCTIONAL ARCHITECTURE
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DESIGN LANGUAGE
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CONCEPT GENERATION
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COLOUR, MATERIAL AND FINISH
REFINE
Our concept development process is rigorous and highly iterative. We refine and detail selected concepts using advanced design software to explore multiple iterations, optimising form, function and CMF.
We create photorealistic visuals and sophisticated appearance models for research, validation and venturing. Alongside this, we build test rigs and functional prototypes to prove mechanisms, improve robustness and reduce risk through testing.
This ensures both the physical and digital user experience is reliable, intuitive and compelling before moving into detailed development.
TOOLBOX
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INDUSTRIAL DESIGN
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MECHANICAL AND VALUE ENGINEERING
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PHOTOREALISTIC VISUALISATIONS
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FUNCTIONAL MOCK-UPS
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APPEARANCE MODELS
DELIVER
From strategic presentations to fully market-ready prototypes, the delivery of our work is tailored to meet the unique product design and development needs of each project.
When bringing a product to market, we work closely with trusted production partners, providing detailed CAD data, tooling specifications and production-ready parts, while overseeing quality control to ensure every design is realised exactly as intended.
For product launches, we extend the design experience through exhibition installations, physical demonstrations, and art-directed photography and video, ensuring the product’s form, function and user experience are communicated clearly, engagingly, and with lasting impact.
TOOLBOX
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FUNCTIONAL ARCHITECTURE
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DESIGN FOR MANUFACTURE
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SPECIFICATIONS AND DATA SHEET
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SUPPLIER SOURCING
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COST MAPPING
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LAUNCH DIRECTION
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COMMUNICATIONS STRATEGY
